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Affiliate Disclosure

Some EyeLinerMascara content may include a commercial relationship, such as an affiliate link, sponsorship or gifted product. When that relationship applies, we aim to make it clear so you can judge the content with the right context.

How Affiliate Links Work Editorial Policy
Website: EyeLinerMascara.com Purpose: Commercial transparency Last updated:
The short version

What should readers know?

A commercial relationship should not be hidden. These are the main points behind this policy.

01

Some links may earn commission

When an affiliate relationship applies, EyeLinerMascara may earn money after a qualifying action or purchase.

02

Not every link is commercial

A brand, source or retailer link may be included only because it helps the reader.

03

Paid relationships should be labelled

Sponsored content, gifted products or another material relationship should be made clear when it applies.

04

Payment should not buy praise

A commercial relationship should not buy a favourable review, ranking or conclusion.

Our disclosure rule
Readers should know about a commercial relationship before it changes how they judge a recommendation.
Where disclosures belong

This page is not the only disclosure

When an article or guide has affiliate links or another material commercial relationship, a short disclosure should also appear on that relevant page.

The disclosure should be easy to notice and written in simple words.

Example article disclosure

Affiliate disclosure: We may earn a commission if you buy through some links on this page.

More than affiliate links

Other relationships may need disclosure

Money is not the only relationship that can matter. A free product or paid campaign can also give readers useful context.

Sponsored content

If a brand pays for content, that commercial relationship should be labelled clearly. Sponsorship should not be presented as ordinary unpaid editorial content.

Gifted or PR products

If a product was supplied free and that fact is relevant to a recommendation or review, the relationship should be disclosed.

Brand trips or events

If travel, accommodation, event access or another material benefit is provided by a brand and is relevant to published content, that relationship should be made clear.

Discount or referral codes

If EyeLinerMascara benefits when a reader uses a code, that commercial connection should be disclosed where the code is promoted.

Editorial independence

Commercial value should not decide the verdict

A higher commission should not make a weak product become a stronger recommendation.

Our Editorial Policy explains our wider approach to research, conflicts and review standards.

A commission does not prove quality

Affiliate availability is a commercial fact, not evidence that the product performs well.

Sponsorship must stay visible

Paid content should not be disguised as an independent unpaid recommendation.

Gifted does not mean guaranteed praise

Receiving a free product should not guarantee positive coverage.

Research standards still apply

A commercial relationship does not turn a brand marketing claim into independent evidence.

When you follow a product link

The retailer controls the transaction

An affiliate relationship does not make EyeLinerMascara the seller of a third-party product.

The retailer controls its current price, stock, payment process, delivery, customer service and return terms.

EyeLinerMascara does not control the final checkout price on an independent retailer's website. Always check that seller's current price before buying.

Product information and individual results are also subject to the limits explained in our Website Disclaimer .

How referrals may be recorded

Affiliate systems may use tracking

An affiliate programme may need a way to recognise that a visitor reached a retailer through a particular link.

Depending on the service being used, that can involve a referral identifier, cookie or another tracking method.

EyeLinerMascara's privacy and cookie information should stay aligned with the tools that are actually active on the website.

Read our Privacy Policy and Cookie Policy for related information.

Reviews & product recommendations

We separate the relationship from the evidence

A retailer paying commission does not provide independent evidence that a mascara lasts longer, an eyeliner applies more smoothly or another product performs better.

Product performance should be supported by the research, evidence or real experience described on the relevant page.

We should not claim that we personally tested a product unless that first-hand testing actually occurred.

Commercial enquiries

Brands should state the relationship clearly

A brand, retailer, agency or PR representative contacting EyeLinerMascara should make the proposed commercial arrangement clear.

This includes paid sponsorship, gifted products, affiliate arrangements or another material benefit.

A commercial enquiry does not guarantee publication, favourable coverage or a specific ranking.

Send a Business Enquiry
Monetisation can change

This disclosure should match the real website

Affiliate programmes, sponsorship arrangements and website monetisation can change over time.

This page should be updated when a material change affects how EyeLinerMascara earns money or works with brands.

Relevant article-level disclosures should also stay accurate when a commercial relationship starts, ends or changes.

Something unclear?

Tell us when a disclosure needs checking

If a commercial relationship appears unclear, missing or outdated, send us the page URL and explain what you noticed.

We can then review the relevant page and relationship.

Contact EyeLinerMascara
Quick answers

Affiliate questions

These answers explain how commercial relationships should work on EyeLinerMascara.

Does EyeLinerMascara earn money from every product link?
No. Not every external link has to be commercial. A product, retailer, source or brand link may also be included simply because it helps the reader. When a commission relationship applies, it should be disclosed.
What does an affiliate link mean?
It means the link is connected to a referral arrangement. EyeLinerMascara may receive a commission or another benefit after a qualifying action or purchase when that particular arrangement applies.
Does an affiliate commission make a product better?
No. An affiliate arrangement is a commercial relationship. It is not evidence that a product performs better than another product.
Does EyeLinerMascara set the retailer's price?
No. A third-party retailer controls its own listed price, checkout, discounts, stock and transaction terms. Check the seller's current price before buying.
What happens if a brand gives EyeLinerMascara a free product?
When a gifted product is materially relevant to a review, recommendation or other content, that relationship should be disclosed. A free product should not guarantee positive coverage.
Is this Affiliate Disclosure enough on its own?
No. When a specific article contains affiliate, sponsored or other material commercial content, a clear disclosure should also appear on that relevant page.
Trust & transparency
Editorial Policy → Website Disclaimer → Privacy Policy → Terms & Conditions →

You can also read About EyeLinerMascara for more information about the website.

Transparency question?

Ask us about the relationship.

If you believe an affiliate, sponsorship or gifted-product disclosure is unclear or missing, send us the page URL and tell us what needs checking.

Contact EyeLinerMascara