Useful
A page should answer a real reader question and help someone understand, compare or choose.
Trust · Research · Transparency
Editorial Policy How EyeLinerMascara researches and checks content.
This policy explains how EyeLinerMascara researches, fact-checks, reviews and updates eye-makeup content for readers in Bangladesh.
It also explains how we handle product claims, changing prices, first-hand testing, commercial relationships, AI tools and corrections.
In one sentence
EyeLinerMascara aims to publish useful eye-makeup information by matching important claims to suitable sources, making limitations clear, and never presenting research as hands-on testing when no first-hand test took place.
Our editorial standard
Four rules guide what we publish
Useful information comes first. These principles apply to educational guides, comparisons, reviews and Bangladesh buying content.
Accurate
Names, claims, specifications, prices and other factual details should be checked against suitable sources.
Clear
Facts, brand claims, research, personal experience and editorial judgment should not be blurred together.
Independent
A commercial relationship must not buy a favourable review, ranking or editorial conclusion.
Why we publish
We start with the reader’s question
A topic should fit EyeLinerMascara’s eye-makeup focus and answer a useful question about products, application, comparison or buying.
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Reader need
The topic should solve a real question rather than exist only to target a keyword.
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Topical fit
The subject should belong naturally within eyeliner, mascara, kajal, kohl or closely related eye-makeup coverage.
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Bangladesh relevance
Local price, stock, weather or product access is added when it can change the answer.
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Freshness
New launches, formula changes or availability changes may justify another review.
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Editorial value
A request from a brand or seller alone does not decide what should be published.
Research standard
We match the source to the claim
One source is not right for every fact. A brand can confirm its own shade names. A seller can show its current listing. Neither source alone proves how a mascara performs on a person.
01
Brand, manufacturer or current product label
Useful for product names, ingredients, shade names, sizes, instructions and official product claims.
Important limit
A brand claim remains a brand claim. It is not independent proof that every person will get the stated result.
02
Bangladesh retailer or seller listing
Useful for a seller’s current price, stock, shade range and local product listing.
Important limit
A retailer listing does not independently prove performance or authenticity claims.
03
Public, regulatory or professional source
These may support safety, technical or professional information when the source actually covers the question.
Important limit
Guidance should not be stretched beyond the subject or population it covers.
04
Scientific research
Appropriate studies or reviews may help support ingredient, safety or health-related explanations.
Important limit
A small, early or narrow study should not be presented as proof of a broad real-world result.
05
First-hand product experience
Direct product use may support notes about application, finish, wear or removal when that experience actually happened.
Important limit
One person’s experience is not a promise that every reader will get the same result.
06
User reviews and community comments
These may help identify recurring questions, complaints or patterns worth checking further.
Important limit
Individual reviews are anecdotal. They are not treated as scientific proof.
Before publication
Fact-checking should fit the claim
A shade name needs a different source from a medical, safety or performance statement. Stronger claims need stronger support.
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Check the basic identity
Confirm product and brand names before relying on other product information.
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Check the specific claim
Compare important features and specifications with current source material where practical.
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Label marketing language
Do not rewrite a manufacturer’s promotional claim as an independent editorial finding.
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Treat price and stock as changeable
Local seller listings are snapshots, not permanent national prices or stock promises.
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Keep uncertainty visible
If reliable information is incomplete or conflicting, the article should make that clear.
Review methodology
“Best” needs a reason. “Tested” needs real testing.
Product comparison can be useful without pretending desk research is first-hand product use. Readers should be able to understand what a conclusion is based on.
How comparisons should work
A product should be compared using factors that matter to the stated reader need, not simply because the product is popular.
- Compare like-for-like features where a direct comparison is possible.
- Explain who a product may suit and where its limitations are.
- Consider application, finish, removal, price and local access when relevant.
- Do not convert missing information into an invented positive or negative score.
How testing should be labelled
If first-hand testing occurs, the article should make that clear and provide enough context to understand what was actually tried.
- “We tested” should only appear when genuine first-hand testing happened.
- Reading product specifications and reviews is research, not a wear test.
- A personal result should not be presented as a guaranteed outcome for everyone.
- Research-only content should remain honest about that boundary.
Bangladesh standard
Local facts need local checks
Global product information does not always answer a Bangladesh buying question. Price, availability, seller claims and weather-related wear need separate context.
- Price in Tk / BDT
- A listed price is tied to its source and point in time. One seller’s price should not be presented as a fixed Bangladesh-wide price.
- Local availability
- Overseas stock does not prove that a product is currently available in Bangladesh. Local access should be checked when it matters.
- Seller claims
- A seller should not be called an authorised retailer only because the seller says so. That claim needs stronger support.
- Heat & humidity
- A brand claim, reader report and real wear test are different kinds of evidence. Weather-related performance wording should make that difference clear.
Commercial relationships
Money must not buy the conclusion
Advertising, affiliate links, gifted products and sponsorship can create a financial relationship. That relationship should be clear to the reader.
A brand or retailer must not purchase a favourable ranking, review score or editorial verdict. A material personal, financial or business conflict should also be disclosed when it could affect how readers judge a recommendation.
Read the Affiliate Disclosure for more detail about commercial relationships.
Affiliate links
If EyeLinerMascara may earn money from a link,
that relationship should be disclosed where
readers can understand it.
Sponsored content
Paid or sponsored material should be labelled
and should not appear to be an independent
unpaid review.
Gifted products
If a free product is relevant to a review or
recommendation, that relationship should
be disclosed.
Conflicts
If a conflict is too strong for a simple
disclosure, the content should be changed,
reassigned or not presented as independent.
Responsible publishing
Safety, AI tools and bylines need clear limits
These areas affect trust in different ways, so each one has a clear editorial boundary.
Beauty information is not medical advice
Health, allergy, irritation and safety claims need careful wording and suitable sources. Readers should check current product labels and instructions. See the Website Disclaimer .
AI output is not a factual source
Digital tools may help organise notes, outline, edit or format work. A factual statement still needs an appropriate source. Confident AI output is not proof by itself.
Bylines should tell readers something real
A byline must not imply qualifications, professional licences or product-testing experience that the author does not have. Learn more on About EyeLinerMascara .
Updates & corrections
Found something wrong? Tell us.
Beauty products change. Prices move. Products may be renamed, reformulated or discontinued. Editorial mistakes can also happen.
When a meaningful factual error is confirmed, the page should be corrected. A material change may also need a visible update or correction note. Small spelling or formatting fixes may be made without a formal notice.
01
Send the exact page URL.
02
Point to the statement or detail that may be wrong.
03
Add a reliable source when you have one.
04
The information can then be checked against the most suitable available source.
Quick answers
Editorial Policy Questions
Direct answers to the trust questions readers are most likely to ask about our publishing process.
Does EyeLinerMascara test every product it mentions?
No. Research and first-hand testing are different. A page should only say a product was tested by us when genuine first-hand testing took place.
Can affiliate links affect a product ranking or review?
The editorial standard is that a commercial relationship must not buy a favourable ranking, review score or conclusion. Relevant financial relationships should be disclosed.
How are Bangladesh prices handled?
Prices are treated as changeable information tied to a seller and point in time. One listing should not be presented as a permanent national price when prices may differ.
Does EyeLinerMascara use AI tools?
Digital tools may assist with tasks such as organisation, outlining, editing or formatting. AI-generated text is not treated as factual evidence. Important factual claims still need suitable sources.
How can I report an incorrect or outdated detail?
Use the Contact page. Include the page URL, the detail that needs checking and a reliable source if you have one.
Related trust pages
Read how the site works
These pages explain the website, commercial relationships, content limitations and privacy in more detail.
Reader feedback matters
Accuracy is an ongoing job.
If you find an outdated product detail, price, broken source or factual error, send the page and the detail that needs another look.